Ford unveiled its new-generation Fusion sedan in January last year at the Detroit Auto Show and just a year followed it up by unveiling the NASCAR version of the same. This is in fact the third time that Ford has launched both the production model and the NASCAR version simultaneously. The first time it happened in 1968 when the company launched its Torino sedan and then again it happened with the earlier Fusion model in 2006.
The NASCAR version of the new Ford Fusion looks pretty sleek and aggressive; exactly what a race car should be like. Although it is meant to be a racing vehicle, the 2012 NASCAR variant shares similarities in terms of proportion with its production cousin. The proportion similarity was intentional as Ford wanted it to appear like its production variant. Apart from just the proportion, there is similarity in look as well between these two vehicles and that similarity becomes all the more obvious if you compare the grille, the headlights and the tail-lights of both the cars, where it seems the designers just copied these three elements from the production variant and pasted them onto the NASCAR version.
It took the design team a year to come up with this baby, which was a blessing in disguise for the team as it gave them enough time to prepare for the race. The team was led by Garen Nicoghosian of Ford Design Center and aerodynamicist Bernie Marcus.
The 2013 Ford Fusion NASCAR will take to the track in anger for the first time a year from now at the 2013 Daytona 500. For the rest of this year, the car will be put through its paces by the Ford NASCAR team to get it ready for the upcoming challenge.
- Ford Racing unveils 2013 Fusion NASCAR Sprint Cup redesign at Charlotte Motor Speedway during NASCAR Media Tour.
- 2013 Sprint Cup car features full redesign by Ford designers to mirror 2013 Fusion production car and return brand identity to the track.
- New Fusion race car will debut at Daytona 500 in February, 2013.
CONCORD, N.C., Jan. 24, 2012 – Manufacturer brand identity is back in NASCAR.
- Designers addressed the overall proportion of the race car to reflect proportions found in the production Fusion.
- Brand and design cues in the side of the vehicle.
- An identifiable front end grill with the distinctive look of a Ford.
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide,
- Drivers Talk Day Two of Testing at Daytona
- Kenseth and Edwards Meet with Media at Daytona Test Session
- Ford extends World Rally Championship participation with new two-year agreement with M-Sport
- Ford Racing Performance Parts Expands Crate Engine Lineup for 2012
- Ford Racing Reveals Concept Behind a New Line of 2.0L Crate Engines for 2012
Other articles featuring the Fusion:
- Ford Fusion Earns Autoweek’s Highest Honor: Named Best in Show at North American International Auto Show
- FORD PRÆSENTERER PLATFORM FOR NY MONDEO GENERATION PÅ BILUDSTILLINGEN I DETROIT
- Soundbites: All-New Ford Fusion
- New Ford Fusion Brings More Technology, Expected Triple Crown of Best-in-Class Gas, Hybrid, Plug-In Efficiency
- Новый Fusion: больше технологий и совершенные двигатели
- Press Kit for the 2012Fusion