DETROIT (Jan. 10, 2011) – Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show.  In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.

 

With the expansion of the Prius family, a new evolution of vehicles will further increase the acceptance of hybrids with Prius’ same core values of high fuel economy, low emissions, proven technology and environmental stewardship.

 

“This is no ordinary family.  It’s a modern family with a Prius for everyone,” said Bob Carter, Toyota Division group vice president and general manager.  “The Prius v is an all-new dedicated hybrid vehicle, and all future Prius family members will be as well.  They will all share common Prius attributes but will be unique, with a special appeal to different buyers.”

 

The Prius midsize liftback has accounted for more than 955,000 sales in the U.S. since it was introduced in 2000.  The third-generation Prius, which reached dealerships in June 2009, has continued the hybrid’s heritage of exceptional fuel economy and low emissions, while becoming the third-best selling Toyota passenger car in the U.S.

 

The Prius has also been a technological flagship vehicle, offering new features to the Toyota brand like Touch Tracer Display, Solar Powered ventilation, Smart Key System with Push Button Start, Lane Keep Assist, an Advanced Parking Guidance System and LED headlamps.

  

Prius c Concept: Small “city”-centric Hybrid Vehicle

While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy.  The Prius c Concept, with c representing a “city”-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.

 

This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior.  It will include many advanced technology features, including some offered on the current Prius.

 

Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any “cordless” hybrid.

 

Prius Plug-In Vehicle: the Best of Both Worlds

Since its initial launch 10 years ago, one of the Prius’ main efficiencies has been a hybrid system with its own on-board recharging system that never needed to be plugged in to take people where they wanted to go.  With the addition of new technology and shifts in the market, the Prius Plug-in Hybrid is the family member that represents the best of both worlds – the superior fuel economy of the Prius with added EV driving capability.

 

Depending on driving conditions, Prius Plug-in can be driven approximately 13 miles on battery power at speeds up to 60 mph.  Its compact Lithium-ion battery provides less weight and a quicker recharging time, taking three hours on 110 volts and 1.7 hours on 220 volts.  It can be “topped off” anytime with a convenient short charge.

 

After the EV power is depleted, the Plug-in performs like an economical third-generation Prius, the most fuel efficient midsize hybrid vehicle in America.  Unlike pure EVs, it will be a seamless transition for consumers, with the only difference from a regular Prius is that it can be plugged in at convenient intervals.

 

Currently, more than 150 Lithium-ion-battery powered Prius Plug-ins are part of a demonstration program in several U.S. cities.  The program’s goal is to demonstrate plug-in technology, educate and inform the public, evaluate performance, and better understand the benefits to future customers.  This will help pave the way for an on-sale target in the first half of 2012.

 

The Plug-in will be initially offered in 14 West and East Coast states (Arizona, California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington, Virginia and New Hampshire) where nearly 60 percent of all Prius models are currently sold. Availability in all remaining states will be a year later.

 

When it comes to market, the Prius Plug-in will represent the most eco-sensitive and advanced choice within the Prius brand of products.