Cars > Peugeot > Peugeot 301 2012

By Ketan Patel


Peugeot 301 2012 Review

Peugeot has recently released the first photos and bits of information regarding their new, upcoming sedan dubbed Peugeot 301. The upcoming model is the first to be launched under the new naming policy established by the French manufacturer, and in terms of specifications Peugeot revealed that the 301 will come with three engine variants, including the 1.2 liter seen in the 208.

The 1.2 liter VTi three cylinder engine develops 72 horsepower and it's the smallest of the bunch. Next is the 1.6 HDi liter four-cylinder diesel engine able to produce 92 horsepower, and last but not least the 1.6 liter VTi four-cylinder unit developing 115 horsepower. In terms of transmission the 1.2 liter engine will be mated with either a manual or an EGC gearbox, the 1.6 liter HDi diesel unit will be coupled with a manual gearbox, as for the beefier 115 horsepower 1.6 liter VTi unit, both a manual and an automatic transmission will be offered.

The manufacturer also revealed that the new sedan will have a wheelbase of 2.65 meters and a total length of 4.44 meters, with a boot capacity of 506 liters. In terms of equipmentPeugeot has not revealed everything there is to it but so far we can expect the 301 to feature ABS, ESP, emergency braking assistance, four airbags, Bluetooth and USB connectivity, remote boot opening and parking sensors.

The new 301 is expected to make its debut in at this year's Paris Motor Show in September and will hit the market starting November 1st. The new sedan has been designed with a wide range of climate and road conditions in mind and the first country in which the new 301 will be available for purchase will be Turkey, followed by Central and Eastern Europe, Russia Ukraine, Greece, Middle East, African states and a select South American regions.

Unfortunately the French manufacturer has not revealed specific information regarding the price of the new sedan, but Peugeot strongly believes that the new 301 will become their best-selling vehicle in the left-hand-drive countries. Nevertheless, taking the price of some of its key competitors in consideration, including the $16,200 Kia Forte 2012, the $16,500 Ford Focus Sedan 2012 and the $16,700 Hyundai Elantra 2013, the Peugeot 301 2012 should have at least a similar price once it hits the market.

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The new Peugeot 301 is a clear illustration of the Marque's internationalisation and demonstrates its desire to conquer new markets. It has been specifically designed to appeal to a wide customer base attracted by four-door saloons which are both accessible and present an enhanced level of status. In keeping with Peugeot’s desire to introduce cars for specific markets, the 301 is not intended for the UK market.

The Peugeot 301, which in time is expected to become one of the Marque's best selling vehicles worldwide, is positioned at the heart of its segment. It offers modern styling and features that are carefully adapted to fulfil the expectations of the different markets in which it will be sold.

The 301 incorporates the latest stylistic codes of the Marque offering a modern design and character which inspires emotion and gives an impression of strength. Furthermore, the design of this new car was guided at every stage by the desire to be the best in class incorporating Peugeot's highest quality criteria.

The 301 was developed to adapt to all conditions of use, and extremes (hot countries, cold countries, and poor roads). With an overall length of 4.44 metres it sets itself apart with an optimised and generous structure which puts it a step ahead of the competition. So, it will have benchmark characteristics in its segment:

  • Class leading occupant space in the rear due to a wheelbase of 2.65 m
  • A best in class boot volume of 506 dm3 (VDA 210)
  • Safe handling combined with high levels of comfort, the result of Peugeot's chassis expertise and thus guaranteeing excellent driving pleasure under all conditions
  • A wide range of safety equipment available: ESP, ABS, up to four airbags, emergency braking assistance, ISOFIX, etc.

The range of latest generation petrol and diesel engines on the 301 is perfectly suited to the expectations of target markets, with power values ranging from 71 bhp to 115 bhp and manual, piloted or automatic gearboxes:

  • 1.2 l VTi 52 kW (71 bhp) (1) with manual or EGC ( electronic gearbox control)
  • 1.6 l HDi 68 kW (92 bhp) with manual gearbox
  • 1.6 l VTi 85 kW (115 bhp) with manual or automatic gearbox

A symbol of modernity, the 301 therefore will become the second car in the Peugeot range, after the 208, to benefit from the new range of 3 cylinder petrol engines (1.2 l VTi) which, due to their advanced technology, combine driving pleasure and reduced fuel consumption.

The 301 incorporates modern comfort equipment (electronic air conditioning, MP3 audio system with Bluetooth hands-free kit and USB connection, remote opening of the boot, rear parking assistance, etc), all of which guarantee an excellent level of comfort on board.

A family vehicle that is both safe and reliable with great driving characteristics, these are elements that have already ensured the success of the Marque in many of the countries where the 301 will be sold. Indeed, Peugeot has been manufacturing motor vehicles for more than 100 years and has designed numerous saloons which have earned and continue to earn their place in motor vehicle history (404, 504, 305, 405, 406, 407, 408, and 508).

The new Peugeot 301, manufactured in Vigo (Spain), will have its world premiere at the Paris Motor Show in September. It will then go on sale from 1st November 2012 in Turkey then into Central and Eastern Europe, Russia, Ukraine, Greece, The Middle East, Gulf and African States, as well as in certain Latin American markets.

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