Scion

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When Toyota realized early in the 21st century that it was losing market share in the younger demographic, the company took a chance and decided to spin off a new brand, called Scion. The first Scions, the xA and xB models, were introduced for the 2004 model year and both were immediate hits, snapped up by 20- (and 30-) somethings looking for high quality, fun and affordable wheels. The boxy yet funky styling of the Scions provided a lot of passenger and cargo room for the cars' small footprints, making them ideal choices for campus and urban residents alike. No-haggle pricing, a simple and well-equipped model lineup and a variety of dealer-added options (including even neon cupholder lighting) combine to make the purchase of a Scion an enjoyable, not dreadful experience.