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The Pontiac brand is part of the General Motors family, and is home to
many of the automaker's more performance-oriented vehicles. Currently,
the marque offers a broad range of sporty cars and SUVs.
Pontiac is now known as the "driving excitement" division of GM, but
the brand originated as the Oakland Car Company of Pontiac, Michigan,
in 1907; it was founded by Edward Murphy. Acquired by General Motors in
1909, Oakland introduced the first Pontiac vehicle in 1926. Dubbed the
"Chief of the Sixes," the car was powered by a six-cylinder engine and
made its debut at that year's New York auto show. It was so successful
that the Oakland name was phased out in favor of Pontiac, the name of
an 18th-century chief of the Ottawa Indians. Throughout the 1930s and
'40s Pontiac made coupes, sedans and wagons in the low-to-mid price
ranges. A unique styling cue of Pontiac cars from the mid-'30s to the
mid-'50s was known as "Silver Streak," a set of art-deco-inspired
chrome "speed lines" that ran up over the length of the hood to the
base of the windshield.
The 1950s saw the introduction of the Pontiac Bonneville. The
sprawling, stylish cruiser offered equal measures of performance and
luxury, and was a breakout hit. But it wasn't until the 1960s that the
Pontiac brand truly came into its own. American manufacturers had begun
to offer downsized alternatives to the gigantic cruisers that had ruled
the highways in previous decades. Pontiac came to market with the
compact Tempest. In 1964, Pontiac made its biggest impact yet with the
creation of the GTO option for the Tempest. By equipping the car with
the powerful 389 cubic-inch V8 from the full-size car line, Pontiac
created the first "muscle car." Phenomenally successful, the GTO helped
define the burgeoning muscle car category. Pontiac also saw tremendous
success during the latter part of this decade with its Firebird and
Firebird Trans Am.
The oil crisis of the '70s made fuel efficiency a priority for many car
buyers. Following the lead of its GM siblings, Pontiac made compact
vehicles like the Ventura and Phoenix a major part of its lineup. The
'80s saw the launch of the two-seat Pontiac Fiero. Despite its modest
beginnings (it was initially marketed as a "commuter car"), the Fiero
eventually blossomed into a credible sports car.
The '90s saw the launch of Pontiacs like the Sunfire and Montana
minivan. Pontiac has slowly lost sales due to changing tastes and a
lack of differentiation between its models and those of other GM
divisions. In hopes of recapturing past glory, the division embarked on
a plan to retire aged models and introduce all-new ones with
distinctive styling and personality. So far, the effort seems to be
bearing fruit. New models like the G6, Vibe and Solstice have made
Pontiac a brand to consider in many segments.
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[Source: Edmund's ]
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