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In 1986, following a decade of research and development, the Honda Motor Company opened 18 all-new dealerships in North America to support its Acura luxury-automobile division. Acura was the first Japanese luxury brand to appear, and its initial offerings consisted of four models: the Legend, a V6-powered coupe and sedan, and the Integra, available as a five-door and three-door hatchback. With the Acura brand, Honda is credited with being the first to tap
into a market for luxury Japanese cars outside Japan. Before Acura,
automobiles exported from Japan were primarily economical in design and
largely targeted at low-cost consumers. The success of these models led to competing Japanese luxury brand ventures (Toyota's Lexus and Nissan's Infiniti).
In 1986, following a decade of research and development, the Honda Motor Company opened 18 all-new dealerships in North America to support its Acura luxury-automobile division. Acura was the first Japanese luxury brand to appear, and its initial offerings consisted of four models: the Legend, a V6-powered coupe and sedan, and the Integra, available as a five-door and three-door hatchback. With the Acura brand, Honda is credited with being the first to tap
into a market for luxury Japanese cars outside Japan. Before Acura,
automobiles exported from Japan were primarily economical in design and
largely targeted at low-cost consumers. The success of these models led to competing Japanese luxury brand ventures (Toyota's Lexus and Nissan's Infiniti).Views: 33654
[Source: Wikipedia ]
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