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Mercedes SL 300 Gullwing

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Legendary Gullwing Sports Car Made Global Debut at 1954 New York Auto Show

NEW YORK – Fifty years ago (February 6th – 14th, 1954) Mercedes-Benz held the international unveiling of its now-legendary 300SL Gullwing coupe at the New York Auto Show. An unusual event for an auto company that still unveils most new cars at European shows, the New York debut was proposed by entrepreneur and Mercedes-Benz distributor Max Hoffmann, who recognized the unique appeal of the 300SL in the U.S. market. At that time, the International Motor Sports Show was held in the New York Coliseum at Columbus Circle, where the brand-new Time Warner complex is now located.

The 300SL “Gullwing” Coupe – The First SL Sports Car

A 300SL racing sports car had caused a stir in the motorsports world as early as 1952, winning both the famed Le Mans 24-hour race and the Carrerra Panamericana endurance rally in its debut season. Then, to the surprise of many, the company entered the car into series production. After its debut in New York City, the SL started an enduring legacy of exciting sports cars from Mercedes-Benz.

The 1954 debut of the 300SL coupe and a prototype of the 190SL roadster marked a flashy kickoff for the SL model line, which has played a key role ever since in making Mercedes-Benz the world’s premiere automotive company. The first of five generations of Mercedes sports cars, the 300SL coupe is best known for its eye-catching gullwing doors, which open skyward like a bird’s wings. The 300SL featured then-innovative technology such as the world’s first four-stroke gasoline engine with direct mechanical fuel injection, as well as a race-bred tubular space frame and independent suspension.

The 190SL – Ancestor of the SLK

In March 1955 the final version of the 190SL – a small convertible that actually represents the spiritual genesis of the modern SLK line - was presented at the Geneva Motor Show. While the 190SL resembled its larger 300SL sibling, it was built with different chassis architecture, was less expensive and as such helped spread the word about Mercedes’ fun-to-drive, high-quality sports cars.

Two years later, Mercedes-Benz introduced a convertible version of the 300SL, which continued through 1963. Production of the 300SL roadster and Gullwing coupe totaled only 3,258 cars for the first-generation SL line, designated internally as the W198 series. By 1957, a total of 1,400 units were produced. Today, the 300SL is highly prized by car collectors, and in particular, the rare and charismatic 300 SL Gullwing commands sale prices well over $300,000.

The “Pagoda” SL

Mercedes-Benz launched the second-generation SL coupe/roadster in 1963 with a larger, more powerful version of its in-line six-cylinder, fuel-injected engine. The new 230SL was to replace two models of the former sales program at once, the 190SL and the 300SL.

Affectionately known as the “Pagoda” SL because of its hardtop’s distinctive profile, the SL of the 1960s was the first in a long series of soft-top convertibles with a split personality – a wind-in-your-hair, top-down roadster or, with its removable hardtop in place, a quiet, luxurious coupe. Totaling 48,912 cars over an eight-year production run from 1963 to 1971, the Pagoda SL line carried a W113 internal designation and included the 230, 250 and 280SL models. The sports car of choice for Hollywood celebrities, this SL further anchored Mercedes-Benz as the “car of aspiration.”

The Third-Generation SL Line

In 1971, an all-new SL began an astonishing 18-year reign as the highly coveted Mercedes-Benz “boulevard cruiser.” The SL of the 1970s and ‘80s (known internally as the R107) encompassed such memorable models as the 350, 380, 450 and 560SL. Production of the third-generation SL totaled a record 237,287 cars through 1989.

The SL Sports Car of the 1990s

With the launch of the fourth-generation SL in 1989, Mercedes-Benz locked up the SL’s claim as the world safest convertible by debuting an integral roll bar that popped up in 1/3 of a second if the car ever sensed an impending rollover. In this same spirit, the new SL came with unusual seats that integrated the shoulder anchor for the seat belts directly into a magnesium-frame seat back.

The first SL with a fully automatic convertible top, the 1990-model 500SL also marked the debut of Mercedes’ four-valve-per-cylinder, dual-overhead V8 powerplants with variable valve timing – engine architecture later featured in many Mercedes-Benz cars of the ‘90s. A six-cylinder 300SL was also available, and a formidable six-liter V12-powered 600 SL was added in 1993. About 200,000 SL sports cars carrying the R129 engineering designation were sold through 2002.

The “Now” SL

The current SL500, which made its debut in 2002, is the first SL with a automatic retractable hardtop -- technology that transforms the car from a luxury hardtop coupe to a top-down convertible in 16 seconds at the push of a button. The 2003-model year SL500 was also the first-ever car with electronic braking, which works together with ESP stability control and ABC active suspension to provide unparalleled handling and safety.

Since its launch, a SL55 AMG with a supercharged V8 and the V12-powered SL600 – both boasting nearly 500 horsepower – have been added to the current SL line. The latest edition the SL lineup is the new SL65 AMG powered by a 6.0-liter V12 engine producing 604 horsepower and 738 lb-ft of torque.

Considered by some to be a limited-production vehicle, the SL has nonetheless amassed sales of more than a half million cars over the past 50 years. With demand outstripping supply for many years, the Mercedes-Benz SL is considered to be one of the most successful car lines ever produced, not to mention one of the longest running model lines in continuous production

[Source: Mercedes Media]

Mercedes SL 300 Gullwing


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