| Vauxhall |
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| Friday, 17 November 2006 | |||||
      
 Alexander Wilson founded the company in Vauxhall, London in 1857. Originally it was named Alex Wilson and Company, then Vauxhall Iron Works, the company built pumps and marine engines. In 1903, the company built its first car, a five-horsepower model steered using a tiller, with two forward gears and no reverse gear. This led to a better design which was made available for sale.To expand its production, the company moved the majority of its production to Luton in 1905. The company continued to trade under the name Vauxhall Iron Works until 1907, when the modern name of Vauxhall Motors was adapted. The company was characterised by its sporting models, but after World War I, designed more austere models. In 1925, Vauxhall was bought by GM for US$2.5 million. The influence of the American parent was pervasive and together with the Ford Motor Company, Vauxhall's main competitor, led to a wave of American influenced styling in Europe that persisted through to the 1980s. Bedford Vehicles, a subsidiary constructing commercial vehicles, was established in 1930 as the Stock Market Crash of 1929 had made importing American lorries uneconomical. During World War II, car production was suspended to allow Vauxhall to work on the Churchill tank, which was designed at Luton in less than a year, and assembled there (as well as at other sites). Over 5,600 Churchill tanks were built. After the war, car production resumed but models were designed as a more mass-market product leading to expansion of the company. A manufacturing plant at Ellesmere Port was built in 1960. During the 1960s Vauxhall acquired a reputation for making rust-prone models, though in this respect most manufacturers were equally bad. The corrosion protection built into models was tightened up significantly, but the reputation dogged the company until the early 1980s. From the 1970s, most models were based on models made by Opel in Germany. The Chevette, Cavalier and Carlton were basically restyled versions of the Kadett, Ascona and Rekord, featuring a distinctive sloping front end, nicknamed the "droopsnoot", first prototyped on the HPF Firenza. The Viceroy and Royale were simply rebadged versions of Opel's Commodore and Senator, imported from Germany. This was the starting point for the "Opelisation" of Vauxhall. With the 1979 demise of the Viva, GM policy was for future Vauxhall models to be, in effect, rebadged Opels, designed and developed in Rüsselsheim, with little engineering input from Luton. In the late '70s and early '80s, GM dealers in the UK and the Republic of Ireland sold otherwise identical Opel and Vauxhall models alongside each other. This policy of duplication was phased out, beginning with the demise of Opel dealerships in the UK in 1981. The last Opel car (the Manta coupe) to be "officially" sold in Britain was withdrawn in 1988. Similarly, the Vauxhall brand was dropped by GM in Ireland in favour of Opel in 1982, with other right hand drive markets like Malta and Cyprus soon following suit. (In New Zealand, the brand was withdrawn after the demise of the Chevette.) Many new Opel-badged cars have been privately imported into the UK from Ireland, and other EU countries, while many Vauxhalls have been imported second hand into the Republic. GM Europe then began to standardise model names across both brands in the early 1990s—the Vauxhall Astra and Opel Kadett for example were both called Astra from 1991 onwards; the Vauxhall Cavalier and Opel Vectra were both called Vectra from 1995 etc. With the exception of the VX220, sold by Opel as the Speedster, all of Vauxhall's models now have the same names as those of Opel. Since 1994, Vauxhall models differ from Opels in their distinctive grille featuring a "V", incorporating the Vauxhall badge. This has also been used by Holden in New Zealand, and on the Indian version of the Opel Astra. The "V" badging is an echo of the fluted V-shaped bonnets that have been used in some form on all Vauxhall cars since the very first. Source: Wikipedia Views: 16137
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