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By Ketan Patel


Mitsubishi Mirage 2012

The Mitsubishi Mirage 2012 design is focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission. In addition, the Mirage features good maneuverability and easy drivability inherent to a compact car while also providing a comfortable interior space for five adults. The Mirage 2012 will premiere at the Tokyo Auto Show starting next week.

Mitsubishi Motors Lineup at the 42nd Tokyo Motor Show
Tokyo, November 9, 2011 - Mitsubishi Motors Corporation (MMC) will be showing a total of 15 vehicles (12 on Press Day 1) at the 42nd Tokyo Motor Show, held at the Tokyo Big Sight convention center in Tokyo from November 30 through December 11 (open to the public from December 3).Two cars will make their world premiere at the show: the Mirage and the MITSUBISHI Concept PX-MiEV II. They respectively embody two major pillars to the company's product strategy outlined in the JUMP 2013 mid-term business plan: global strategic models focused on emerging markets and models featuring "green technology." The Mirage compact car embodies the global model strategy while the MITSUBISHI Concept PX-MiEV II concept SUV features "green technology" with its unique plug-in hybrid drivetrain.

Also at the Mitsubishi Motors booth will be the MINICAB-MiEV light commercial electric vehicle due to be released in the Japanese market in December this year and the i-MiEV new-generation electric vehicle (EV) which is currently on sale in countries all over the world including European countries, and is to be rolled out in the United States by the end of this year. Alongside these will be the RVR compact SUV (ASX or Outlander Sport in some markets) powered by a new MIVEC1 engine that incorporates MMC's Auto Stop & Go (AS&G) idle-stop technology, and the Pajero (Montero or Shogun in some markets) SUV powered by a "clean diesel" engine.

1: Mitsubishi Innovative Valve timing Electronic Control system

The Mitsubishi Motors booth will also feature the MiEV House, a concept of a "smart house" that tackles energy and global warming by managing energy usage between the home itself, "smart appliances," EVs/plug-in hybrid vehicles (PHEV), and "smart grids" all at the same time through HEMS (Home Energy Management System) and MMC's own EIS (Electric Vehicle Integration System). HEMS makes life more comfortable for people living in homes installed with it by continually monitoring power available to power being used and optimizing both so that effects of energy shortages and energy costs can be reduced. Connected to a "smart home" with HEMS, EIS constantly monitors EV/PHEV battery usage and efficiency (which varies on how the EV/PHEV is driven), feeds this information to HEMS, which then optimizes charging from the house so that the EV/PHEV always has enough energy in it.


In addition to the MiEV House will be the MiEV Cafe, a relaxation space powered by the battery of an electric vehicle parked right beside it. The electric vehicle will power the MiEV Cafe through a new heavy-duty power supply device (also on display) that enables the supply of up to 1500W from EV and PHEV batteries. The heavy-duty power supply device is to go on sale in Japan within this fiscal year.

Outlines of World Premieres:
1) Mirage
The Mirage's 2 design focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission. In addition, the Mirage features good maneuverability and easy drivability inherent to a compact car while also providing a comfortable interior space for five adults.

2: Stems from the English word "mirage." The name was first used for the Mirage series developed for resource/energy/space-saving and high-performance in a compact package which debuted in Japan in March 1978. The new Mirage concept inherits the essence of that first series: cleverly getting the most performance and function out of a limited space.

MMC has targeted top-of-class fuel efficiency (Japan market version) of 30km per liter through a variety of measures including painstaking reduction in weight throughout almost every part of the car, reduction in rolling resistance and higher efficiency through detailed improvements to the engine, transmission, brakes and tires, and an aerodynamic body that reduces air resistance and drag. The new Mirage is due to go on sale first in Thailand in March 2012.

Mirage specifications (Japan market version)
Overall length: 3710mm
Overall width: 1665mm
Overall height: 1490mm
Occupants: 5
Engine: 1.0L 3-cylinder MIVEC with Auto Stop & Go (AS&G)
Transmission: CVT
Target fuel efficiency: 30km/L
Drivetrain: 2WD
Tires: 165/65R14

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