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The Chrysler Corporation was founded by Walter P. Chrysler on June 6, 1925, from the remaining assets of the Maxwell Motor Company.

In 1928 Chrysler founded the Plymouth brand at the low priced end of the market and the DeSoto brand in the medium price field. Subsequently, Chrysler acquired the Dodge Brothers automobile company; all of this was in order to set up a full range of brands similar to that of the General Motors corporation. This process reached its logical conclusion in 1955, when the Imperial was made a brand of its own and Chrysler marketed a GM-like five-brand lineup. Well before then, though, Chrysler Corporation had become noted both for its engineering features as well as its periodic financial crises. By the end of the 1930s, the DeSoto and Dodge divisions would flip-flop spots in the corporate pecking order making the lineup Plymouth, Dodge, DeSoto, Chrysler, and Imperial.

Chrysler and its subsidiaries became part of the German based DaimlerChrysler AG after merging with Daimler-Benz in 1998.

 

 

 

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